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Swag Valance's avatar

One of my more notable forms of personal cringe is the constant parade of expert consultants that grift off of that. The pushback locals get for calling out that the sardine emperor wears no gravy (and at 'the sardine festival", no doubt) is likely because it breaks the fourth-wall of constructed escapist fantasy.

Much of the travel content produced and consumed on the Internet and TV, and formerly books and magazines, has undergone a dramatic shift in the past couple of decades. If you've got most of an hour and are curious, I do recommend this rather academic read on the evolution of travel in the Western world: https://fugitivemargins.substack.com/p/the-end-of-elsewhere

We now live in an era where people travel more to verify what they've already seen on a screen. And for the many more who now consume travel content with little intention of using it beyond daydreams, a place, its community, and its people are more the props and central casting for that escapism.

Example: the much-promoted "live like a local" mantra while no one really wants that. Living like a local means filling taxes online in a new language, helping find childcare for your sick neighbor, and participating in the body politic of how social and political decisions are made that likely impact your life.

Nobody signs up for YouTubes of that. Most of us want the sanitized, fake version that can make us feel better about the world and ourselves without daily concerns. And certainly not the responsibility of caretaking.

Locals are inconvenient because we burst the bubble and invalidate that desired fantasy just by existing.

Lucy Sweet's avatar

There’s no way you’re panicking more than me. I’ve signed up to do an admin course at the local college! I think this year of freelancing has finally driven me mad. If it helps, you are insanely talented and things will probably pick up 🤞

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